It seems GE has made a tremendous breakthrough in LED lighting. This has the potential of reducing the amount of energy used around the world dramatically. And all this without the mercury involved in CFL lighting. Unfortunately, it appears GE isn’t thinking of putting these in the hands of middle and lower income consumers. Only the rich will be able to afford the luxury of curbing their electricity usage.

You see, GE thinks that US consumers will be willing to pay $40 – $50 per bulb to make the trade. A mid-size home in the US uses about 30 bulbs. Currently, you can buy a package of 4 incandescent bulbs for less than $2. At $40 per bulb, it would cost $1200 to retrofit your home. Anybody just happen to have $1200 sitting around to spend on light bulbs when you could spend $16 instead?

I know, I know, we ought to think more about the environment. The only thing is, most middle and lower income people can’t afford a lump sum payment that high simple to save a little of the environment.

GE talks in terms of long-term savings, saying the bulbs will last 17 years. Well, in today’s mobile society, people don’t stay in the same residence for that long. I guess people will just start packing up their bulbs and taking them with them when they move, provided they have already made the $1200+ investment.

So, GE seems to have gotten it half right so far. Good on them for the invention, now it’s time to rethink that pricing policy.

I hate when car manufacturers do this. Yes, it’s cool to see but then they say it won’t be available for at least 10 years. I think that’s so we have enough time to forget about it all the while they are receiving press for it today. Why does it have to take so long to come to fruition? Just go ahead and build it! Oh, yeah, this is GM we’re talking about. Same old company, same old-fashioned, bureaucratic way of doing things.

Applause goes to Walmart for trying to do it’s part to become more environmentally responsible. The goal to cut 20 million tons from its carbon footprint is admirable. You just have to wonder what tactics it will use to accomplish this goal. It’s common knowledge that it isn’t easy for suppliers to negotiate with Walmart. In their drive to keep costs low for its customers, it constantly requests price concessions.  Again, while admirable, one has to consider what this will mean to its supplier base. What other cuts/shortcuts will suppliers have to take in order to afford to remain a supplier as they help Walmart achieve its environmental goals? Hopefully, Walmart will see it as a duty to subsidize those suppliers in making the necessary changes instead of just dropping them if they don’t make the changes because they can’t afford to.

Bloom Energy recently unveiled its new BloomBox – a solid oxide fuel cell that uses no precious metals or corrosive acids and doesn’t use combustion as it turns carbon-based or bio-based fuel into megawatts of electricity. This is certainly a marvelous breakthrough with a promising future. Those who are interested in energy solutions that don’t produce greenhouse gases should certainly sit up and take notice.

As a recycling company, Pacific has as one of its goals simply to make the world a better place. We even use the phrase “passion for the world around us” as one of the five key passions or driving forces we use to guide our actions. So, we try to promote environmentally and economically sound recycling practices. We hope that all companies and people interested in recycling will keep that in mind.

With that in mind, we encourage some rethinking from the general public. Upon deciding you no longer need an item, a good thing to do before even recycling it in the traditional way is to think if it still has any useful life to any other person. In our search to simplify our lives by making things easier, sometimes we give in to the easiest way to dispose of something, rather that taking the time and energy to investigate other methods of disposal. So think before you toss that item into the garbage or recycling bin – does it have any other use first?

Also, as you recycle, look for opportunities to help those who are less fortunate. Pacific always accepts your desire to have the proceeds from your recyclables donated to your favorite charity. Sometimes, we even work with organizations to hold a drive specifically to raise money for that organization, frequently matching all funds collected through the recycling effort.

It’s also good to see other companies involved in recycling reaching out to help others. One in particular is the Institution Recycling Network, a cooperative recycling organization that works with colleges and universities, hospitals, K-12 schools and private companies to improve the performance and economics of recycling. Their recent assistance sent to the people in Haiti is worthy of admiration and attempts to duplicate. Wherever you are, remember that there are so many who have so much less than you do – reading this on a computer is undeniable proof. So find a way to make the world a little better today.