Ford And Electric Vehicles
At the end of last summer, Ford announced four new electric and plug-in hybrid vehicles. Now, it has provided a deeper look into its plans for rolling out a fleet of electric cars over the next few years – finally. It seems automakers (in general) have been slow to react to demand for “greener” vehicles. I think a lot of that can be attributed to the bureaucratic process they seem to have for designing and building new product lines – but that’s a story for another day.
One thing I like about Ford’s plans is their focus on a niche with the Transit Connect. I think that is smart – not only is that niche wide open, but they showcase small businesses in a very attractive way. The vehicle seems to solve a problem many small service businesses face today by putting a complete office and shop all together in a very mobile, “green” vehicle. Good niche, now stay focused on it.
Tags: electric car