Don’t Just Hunker, Be Proactive
You can tell those companies that have spent the last few bull years building themselves up with a long-term strategy – they are the ones that are now continuing to move forward with business, albeit with caution. They are looking for opportunities to grow their market share and to continue with other growth strategies. They have taken the stance that simply hunkering down is what leads to losing market share in the long term and are proactive in their efforts instead.
These types of companies accomplish two things – one is, they help keep the economy from slipping further down and second, they set themselves up to be big winners once the economy gets clicking again. The point is, when the economy gives you lemons, make lemonade.