Do the majority of people in the US believe enough in the need to live a greener lifestyle to actually do something about it? Or do they need extra incentives to encourage them to do so?

While I haven’t seen any recent numbers on the US, it would appear that the Brits (who we tend to lag behind in environmental issues) have not completely fallen in love with green lifestyles. So, if that is the case, is it possible that the current trend toward greener lifestyles is in danger of becoming just a fad – like it was in the 70s? Will we return to previous habits once the newness wears off and it’s no longer chic to be green?