Starbucks And Bad Statistics
Wednesday, October 8th, 2008The thing I hate about this type of story is the use of statistics that have no relevance. For instance, The Sun used a tear-jerking statistic that the needs of the entire population of drought-stricken Nambia could be met with the amount of water that is wasted by Starbucks. The thing they try to do is to get people to think that if Starbucks didn’t waste so much water, that water could go to help the citizens of Nambia.
Of course, that is plain ludicrous because there is no economical or even logistical way to divert all that water to Nambia. Now, I don’t condone Starbucks practices, they certainly should be investigating whether the practice really makes sense or not. However, it would be helpful if news outlets such as The Sun would stop trying to prop up their stories with irrelevant statistics in order to strengthen the story. Good reporting needs no propping.